Sydney Airport launches Baidu Maps service for Chinese customers at T1
Sydney Airport in Australia has launched indoor Baidu Maps at its T1 international terminal to offer enhanced travel experience to its Chinese customers.
Baidu is claimed to be the largest information provider of China.
With the introduction of the service, the Australian airport becomes the first organisation outside greater China to launch the platform.
The indoor maps will feature gates and check-in counters, amenities and retail outlets across multiple levels that would offer real-time navigation to passengers and visitors at T1 in Sydney Airport.
Sydney Airport managing director and chief executive officer Kerrie Mather said: “We’re delighted to offer Baidu Maps to our customers as we continue to deliver a targeted service offering for our important Chinese passenger base.
“This is an exciting addition to our offering, just months after introducing Google Maps across our terminals.”
Visitors at the airport will be provided with the new layout and functionality of Baidu Maps that features 3D views, zooming for granularity and search functionality.
Customers will also be able to share feedback on retailers through the app.
The launch of the new technology is part of Sydney Airport’s open data strategy, following the implementation of Google Maps across all three of its terminals earlier this year.
China is currently the airport’s largest source of foreign inbound passengers, with eight airlines serving 15 mainland destinations across the country from this month.
The airport has also launched several other initiatives to offer improved travel experiences to Chinese passengers.
The initiatives implemented include Mandarin speaking Airport Ambassadors, signage and information available in simplified Chinese, support of events such as Lunar New Year, and customised retail, food and beverage offerings.