Air transport IT provider SITA has invested in dynamic mapping company LocusLabs to facilitate new innovations for the airline industry.

This investment in LocusLabs is expected to help SITA develop and deliver common-use geo-location technology that will enable passengers to identify airport services using their location.

The utility incorporates a varied range of location data that allows airports and airlines to customise dynamic maps based on their requirements.

SITA chief technology officer Jim Peters said: “SITA has a clear focus to fast-track innovation on behalf of the air transport industry and provide new technology that makes air travel easier at every step.

“These investments complement our own research and development at SITA Lab, by investing in complementary technologies that add value to our overall portfolio.

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“LocusLabs is a perfect example – its geo-location capability adds real value to SITA’s cutting-edge airport app and opens new possibilities to enhance the passenger experience using location.

The investment is also expected to support LocusLabs to improve its mapping solutions.

LocusLabs CEO and co-founder Campbell Kennedy said: “While LocusLabs’ mapping technology continues to help millions of passengers find their way through airports globally, technology continues to change rapidly and we need to keep pace to remain relevant.

"These investments complement our own research and development at SITA Lab, by investing in complementary technologies that add value to our overall portfolio."

“Future smart buildings and augmented reality applications are the new frontier for maps and with the support of SITA, both as an investor as well as a technology specialist in the air transport industry, LocusLabs can bring these technologies to fruition.”

LocusLabs provides up-to-date indoor maps, which help guide passengers through multiple international airports worldwide.

The maps comprise images, attributes, keywords and other metadata that help travellers to find boarding gates, retail stores and other amenities at airports.

Image:  SITA invests in LocusLabs to provide improved geo-location technology to airports. Photo: courtesy of SITA.