Tensator - In-Q Merchandising and Queue Management System

In the current climate, it seems that increased security checks at airports are here to stay. For the travelling passenger this can mean having to arrive earlier for check-in and thus spending longer at the airport terminal.

The knock-on effect of this, from the airport retailers point of view, is potentially good news: longer passenger dwell time equals increased sales. However, to fully benefit from this situation, being aware of the potential impact of the varying customer requirements and how they can affect sales is essential for maximising revenue.

AIRPORT RETAIL OUTLET DESIGN

Passengers will always flock to airport retail outlets as a haven from the hustle and bustle of the terminal. To take advantage of this, store design and layout should reflect the needs of the airport retail customer. To this end, developing appropriate product merchandising and display solutions, combined with strong graphic communication, is a key element to increase sales.

One solution is to use quality in-queue merchandising systems, which are increasingly popular on the high street and already taking-off in airport terminals.

IN-QUEUE MERCHANDISING SYSTEMS

One of the key benefits of 'In-Q' solutions for retailers is that they combine both queue management and product display in one, neat package. For airport retailers, this ensures an efficient use of the floor area in an environment where space can be scarce.

Airport retail outlets generate queues, and because every customer has to pay for their goods, products can be merchandised strategically within the ‘In-Q’ system. Suitable products are selected and then prominently displayed to attract the queuing customers’ attention. Done properly, this can often result in higher sales and higher profits.

The system also benefits from a high degree of adaptability, which the traditional heavily built-in fixtures just don’t have. It allows retailers to change merchandising layout or refit shops more efficiently. For example, one of the main benefits for the airport sector is being able to adapt the merchandising system to suit seasonal requirements. Alongside this, aisles can easily be made wide enough to accommodate bulky passenger baggage.

IN-Q MERCHANDISING FROM TENSATOR

One system that offers all the required benefits is In-Q Merchandising from Tensator. The range is designed, developed and manufactured in the UK and benefits from Tensator’s renowned build-quality and cutting-edge design.

The Tensator Retail Design Team offers a complete service from concept-to-completion, from design brief to models, to pre-production and volume supply.

Tensator has been providing effective crowd control barriers to a variety of high-profile clients for over 30 years. With technological innovations and stylish new products, the Tensator portfolio has expanded into a dynamic and functional range of customer guidance and queue management systems. All products come with a full warranty and a complete and professional level of quality customer service comes as standard.